Among the tools at our disposal in sales techniques, we find active listening, the capacity to present arguments in benefits for the customer, and there is as well one very important tool that is common to literature, theatre and...
Customer experience, customer centric, these are some of the buzzwords of the moment. But if you take 5 minutes and reflect on your best customer experiences, it is difficult to gather 5 that are really outstanding. Bad customer experiences?...
When I discovered Japan in 1998 during a 3-month internship, I got a real shock: the language barrier, the delicious food, the technology, the traditions… It was love at first sight, although we had to work 7 days a...
Luxury items are very particular because they benefit from the Veblen effect, named after the US social-critic Thorstein Bunde Veblen (1857-1929). The Veblen effect is an abnormal market behavior where consumers purchase the higher-priced goods whereas similar low-priced (but...
The retail world has gone through major transformations in recent years, and this process has greatly accelerated in 2020. Due to the constant changes in store opening policies related to the virus propagation, retailers have little visibility. This lack...
This week we travel to Milan, one of the greatest shopping cities in Europe with almost 5 billion USD spent every year by international tourists. Via Monte Napoleone is very famous for its luxury boutiques (Prada, Gucci, Cartier, Dior,...