Among the tools at our disposal in sales techniques, we find active listening, the capacity to present arguments in benefits for the customer, and there is as well one very important tool that is common to literature, theatre and...
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Luxury items are very particular because they benefit from the Veblen effect, named after the US social-critic Thorstein Bunde Veblen (1857-1929). The Veblen effect is an abnormal market behavior where consumers purchase the higher-priced goods whereas similar low-priced (but...